THE SURPRISING TRUTH ABOUT BUSINESS SUCCESS: STRATEGIES EVERY ENTREPRENEUR NEEDS TO KNOW WHEN GROWING THEIR BUSINESS - PART 2

If you haven’t read part 1 already, click here.

If you’re an entrepreneur wanting to grow your business from a side hustle or a hobby into an actual business, you’re in the right place! Today, I’ll take you through the three must-have strategies you need to start implementing in your business right now to set yourself up for future success.

Before we dive in, let’s set the scene. You’re early in your entrepreneurial journey, and in the beginning stages, you’re inundated with information about what you should and shouldn’t be doing. “Get on TikTok,” “Build an email list,” “Create a signature program,”…the list goes on and on.

Sound familiar?

But here’s the thing—starting any one of those things without a clearly defined strategy is a recipe for disaster and burnout (ask me how I know…). In working with my clients, I’ve found that one of the most common issues arises when they start in the wrong order when launching a product or service, leading to burnout, exhaustion, and low sales before they gain any real traction.

The secret sauce isn’t creating the perfect product right off the bat, making the all-important shift from “learning mode” to taking action in your business, or even creating that “business plan.” Instead, it’s learning how to implement these three core strategies: business, marketing, and sales.

Are you ready to learn how to do this the right way? Keep on reading, my entrepreneurial friend!

MASTERING THE ART OF MARKETING STRATEGY 

Marketing is like the “mega-phone” for your product or service. When you’ve got something great, you’ve got to shout it from the rooftops! There are two essential factors in your marketing strategy: awareness and trust.

AWARENESS: HOW DO “YOUR PEOPLE” FIND YOU?

No one can buy from you if they’ve never heard of you, right? That’s why “awareness” is the first step. You have to put yourself out there to get more eyes on yourself and your brand. But you don’t just want any eyes… you want to attract the right audience. This is why identifying the problems and needs of your target audience is so important. 

In my businesses, I make sure that my marketing team is intentional about how we are getting attention (aka awareness) from people who have never heard of us before. I want to make sure that someone’s first impression of our company is lasting and positive. 

You also want to clearly establish what makes you, your product, or your service different from your competitors. Show them why they should do business with you by rolling out the red carpet with those first impressions. 

TRUST: WHY WOULD THEY WANT TO BUY FROM YOU?

Once your target audience knows who you are, it’s time to shift into trust-building mode. You can accomplish this by delivering value in your free content, whether on social media, your website, or anywhere else you are connecting with them. 

In your marketing messaging, you’ll want to show them that you understand their problems and can offer them solutions in your free and paid offerings. Again, spending time and effort in this area is critical because this will ultimately impact your customer acquisition over time and, perhaps more importantly, your customer retention. 

MARKETING METRICS YOU CAN MEASURE

If your marketing strategy is working, you will have new people following you and your business. There are many different metrics you can use to measure your marketing efforts. Some of the most common include the number of social media followers and engagement, email list growth, website traffic, incoming phone calls, and email or DM inquiries. In the early stage of entrepreneurship, make sure to track where you start on all of these to measure your progress over time.

Thanks for reading this far. Come back for part three. In the meantime, sign up for my newsletter to get notified first about new blogs, freebies, and more.